SEO / AEO Academy
Learn how answer engines choose
Short, honest explainers — the same principles the GrowthBerry engine enforces in code, written for humans.
2026-07-04 · 5 min read
How AI crawlers read your site: GPTBot, ClaudeBot, Google-Extended & friends
If an AI engine's crawler can't fetch your pages, that engine can't cite you. What each AI crawler is, how robots.txt controls them, and how to check your own site in 30 seconds.
2026-07-04 · 4 min read
What rel="sponsored" actually does — and why honest labeling wins
Google doesn't ban paid links; it requires them to be labeled. What rel="sponsored" and rel="nofollow" mean, which link types are risky, and how labeling protects your site.
2026-07-04 · 6 min read
AI Visibility 101: how to find out if ChatGPT recommends you
Buyers now ask AI assistants for recommendations before they ever search. How AI visibility differs from rankings, the four things to measure, and how to check your own brand today.
2026-07-04 · 5 min read
State-by-state guides: the content moat AI writers can't copy
Laws differ in fifty-one jurisdictions, and generic AI content collapses exactly there. Why state-specific, source-verified guide libraries keep winning both Google and AI answers.
2026-07-04 · 4 min read
llms.txt: what it is, why it matters, and how to serve one
The emerging convention for telling AI assistants what your site is: the format, where it lives, what to put in it, and how GrowthBerry generates one per property automatically.
2026-08-15 · 5 min read
AEO vs SEO vs GEO: what actually changed in search
Three acronyms, one stack: how ranking (SEO), extraction (AEO), and generated answers (GEO) differ, where they overlap, and which layer your next hour is best spent on.
2026-08-15 · 5 min read
How AI assistants choose which brands to recommend
When someone asks ChatGPT or Perplexity for the best tool, a retrieval pipeline decides whose name appears. Here's the mechanism — fan-out, evidence, and trusted lists — and how to be chosen.